Ultimately, it’s how your customers feel about you.

What if we could crack our users’ digital DNA for the perfect user experience? What if we could crack our users’ digital behavior and gently guide them to precisely where we want them to be? Engaged with our digital platform, informed about our values, loyal to our brand and ultimately returning for more.

At Vary Design we believe the secret to your business success lays within creating the utmost experience for your users and customers. Your success will only go as far as your users’ and customers’ experience and interaction with you at all touch points.

My passion is to create surround customer experience.

With over 20 years of multi-disciplinary experience as an art director in advertising firms, and in my studio since 2000, I provide a full spectrum of branding solutions.

Whether it’s product design, spatial branding, UX, UI, brand identity, application design, packaging, or graphics, I believe that at the foundation of a clear recognizable brand lies a strong leading concept.

A strong concept, along with an impeccable creative and implementation, is what will set you apart and elevate your business above the saturated market. Together, we’ll decipher the DNA of your business, markets and customer personas, to create that precise, compelling concept that is right for you.

Smadar Segel Miller